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Why and how to promote a culture of innovation?

business concept with team close up

Why and how to promote a culture of innovation?

In the business world, an old saying states that “culture eats strategy for breakfast”. This proverb illustrates the importance of organizational culture in comparison with the best strategies.

When we talk about innovation, technology is often seen as the main driving force. However, the real driving force behind innovation lies in people and the culture that surrounds them, meaning that for innovation to flourish, it is essential to go beyond technology and focus on the human element and the environment that fosters creativity and change.

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