Innovating can be a tremendous challenge, but it is the key to a company remaining relevant and competitive. However, there are common obstacles that many organizations face when trying to foster innovation. Some companies end up looking for models that paradoxically stifle innovation, avoiding mistakes and experimentation, which is fundamental for progress. Others fall into the trap of following fads and simplistic formulas that promise quick results but fail to deliver sustainable innovation.

Identifying and overcoming these blockages is crucial if innovation is not just an intention, but a constant reality integrated into the corporate culture.

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