Innovation, once almost optional, has become an imperative for companies to survive. Today, the speed of change imposed by the digital revolution and globalization requires companies to innovate more quickly. Technological disruption, with the combination of various emerging technologies, has brought new challenges that require a strategic and structured approach to innovation.

It is vital that companies ensure that innovation is an integral part of their strategy, focused on creating value for customers and generating profits. Innovation is not just creativity or invention, but a continuous process of transforming ideas into market value.

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